Advertising Week

Why the Open Web Needs to Start Selling Attention Outcomes

The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.

Why Growth Suffers When Audiences Are Managed Separately

Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.

The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning

Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.

How High-Performing Websites Remove Doubt Before the Click

At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.

Which Brand Mascots Are Coming To Super Bowl LX?

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.

Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back

This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.

How Go-to Brands Translate Customer Connection Into Measurable Business Value

These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.

The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.