Advertising Week

What Brands Should Do During a Discounting Knife-Fight This Holiday Season

Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.

Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race

Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.

How Advertisers Can Win the 2026 World Cup With Emotionally Intelligent Context

The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.

AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive

By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been…

The Case for Doubt: What AI Can Learn from Humans

We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.

The 2026 Ad Tax Rebellion: First-Party Fees Get Thrown Overboard

Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.

The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership

As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.

Brand Governance Is the Most Boring Idea That Will Save You Millions

What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.

Interactive TVOOH: The Future of Fan Engagement

It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.